Agribusiness ESG Impact Measurement: How Credible ESG Data Unlocked $3M in Follow-On Funding and Two Commercial Offtake Agreements
An NGO-funded program supporting 3,400 smallholder farmers across western Kenya needed credible impact measurement to satisfy donors and attract commercial buyers. Previous reports relied on self-reported surveys with no verification. A mixed-methods impact framework produced audit-ready metrics that secured $3M in follow-on funding and two European offtake agreements.
Headline outcomes
The credibility gap
The program had reported impressive results — 40% income increases, 60% adoption of improved practices — but the figures came entirely from self-reported surveys conducted by program staff. Response bias and social desirability effects were baked in. Donors and commercial buyers increasingly refuse unverified claims, and the program's funding renewal was at risk.
Our approach
A mixed-methods impact framework combining three independent measurement layers: quantitative farm-level surveys of 1,487 farmers with GPS verification and back-checks; qualitative life-history interviews capturing how change actually happened; and satellite-derived productivity analytics providing an objective, non-self-reported yield signal. Metrics were aligned to IFC Performance Standards and mapped to GRI/SASB disclosure requirements.
The outcome
The verified results — including a 34% measured income increase, lower than the self-reported 40% but now defensible — gave donors and buyers figures they could audit. The program secured $3M in follow-on funding and catalyzed two commercial offtake agreements with European food companies, converting impact credibility into commercial relationships.
Full case study (PDF)
Complete methodology, figures, and engagement detail. Client-identifying information generalized where required.
Facing a similar challenge?
This engagement started with a single conversation. Tell us what you're trying to decide or build.