European FMCG Enters Kenyan Retail
Ground-level intelligence across 487 retail points prevented a $2M misallocation and reshaped a market entry strategy.
Six engagements across FMCG, fintech, private equity, agribusiness, and telecommunications. Client-identifying details are generalized where required; every figure is drawn from the actual engagement.
Ground-level intelligence across 487 retail points prevented a $2M misallocation and reshaped a market entry strategy.
A digital lender with 1.2M borrowers faced license suspension. Eight weeks later: zero findings across all eight examination areas.
Primary field intelligence identified 23 viable acquisition targets where desk research had found four.
Three simultaneous PSP license campaigns across three different regulatory regimes — run in parallel, not sequence.
Replacing self-reported surveys with verified, audit-ready impact data for 3,400 smallholder farmers.
94 ethnographic interviews uncovered a pricing-model mismatch that dashboards could not explain.
Every case here started with a conversation. Tell us what you're trying to decide, build, or fix.